📅 Wednesday, September 9, 2026
Registered in 1889, the iconic Longines winged hourglass logo is officially the oldest unchanged active trademark in the international registry maintained by the World Intellectual Property Organization (WIPO). Originally designed to combat rampant counterfeiting of their Saint-Imier timepieces, the emblem has survived completely unmodified for well over a century.
Category: Brand Spotlight
Disclaimer: Every effort has been made to keep these watch facts accurate, but the world of horology is full of myths, disputed stories, and fascinating trivia. Consider these facts a starting point for discovery rather than the final word. If you have corrections or additional insights, let us know—we’re always happy to keep the record ticking in the right direction.
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