Every so often, a watch collaboration cuts through the noise and becomes the thing everyone in the hobby is talking about. The **Pokémon x G-SHOCK GA-110PKM-7A** is that watch for July 2026. Announced to celebrate Pokémon’s 30th anniversary — the franchise first launched in Japan in February 1996 — the collaboration marks the first time Pokémon has ever teamed up with the flagship full-size G-SHOCK line. Previous Pokémon x Casio partnerships were limited to the smaller BABY-G series. This is the real thing: a full GA-110 platform watch, built to G-SHOCK’s legendary durability standards, dressed in the original red, blue, and green of the first generation games. Pre-orders opened on July 1, 2026 at $270 USD and sold out within hours. On StockX, the current lowest ask in the UK is £450 — more than double the £220 retail price. If you were hoping to pick one up at retail, that window has almost certainly closed. But the story of why this watch matters — and what it tells us about where G-SHOCK is heading — is worth telling in full.
Why This Collaboration Is Different
Pokémon x Casio is not a new idea. The two brands have collaborated before, most notably on BABY-G models that appealed primarily to younger collectors and franchise fans. Those were fun, but they were niche — the BABY-G is a smaller, lighter watch aimed at a different demographic than the core G-SHOCK audience.
The GA-110PKM-7A is different in two important ways. First, it is built on the **GA-110 platform** — one of G-SHOCK’s most popular and recognisable full-size analog-digital models, with a 55.2mm x 52.4mm case that sits firmly in the mainstream of G-SHOCK collecting. This is not a novelty item for franchise fans; it is a legitimate G-SHOCK that happens to have Pokémon details. Second, the design choices are deliberate and considered. Rather than leaning on Pikachu yellow or contemporary Pokémon branding — the easy, commercially obvious route — Casio chose to reference the **original 1996 game releases**: Pocket Monsters Red, Green, and Blue. The red, blue, and green accents on the bezel and case are a direct nod to those three titles. The result is a watch that reads as a franchise anniversary piece rather than character merchandise, and that distinction matters enormously to collectors.
The Design in Detail
The GA-110PKM-7A is built on a translucent resin case with a white center section, accented by the red, blue, and green of the original game trilogy. The bezel carries the standard GA-110 layout, but the details embedded throughout the design reward close inspection.
The most striking element is the **9 o’clock inset dial**, which is styled as a Poké Ball — the red-and-white sphere used to capture Pokémon in the games. The indicator hand on this sub-dial is shaped like **Pikachu viewed from behind**, tail and ears visible. It is a small detail, but it is executed with the kind of care that separates a thoughtful collaboration from a logo-slap exercise.
The band is where the 30th anniversary theme is expressed most fully. **30 Pokémon are featured across the strap**: three first-partner Pokémon from each generation, spanning Kanto through Paldea, plus Pikachu and Eevee. The mythical Pokémon **Mew** appears on the band loop — a choice that will resonate with anyone who remembers the original games, where Mew was a secret that could only be obtained through special events. The caseback carries a custom **30th anniversary Pokémon logo engraving**, and the packaging continues the theme: the watch ships inside a **Poké Ball-shaped display case**, itself housed within an outer box featuring all 30 Pokémon from the strap.
Specifications: A Proper G-SHOCK Under the Hood
The GA-110PKM-7A is not a fashion watch dressed up as a G-SHOCK. It carries the full GA-110 specification, which means it is a genuinely capable tool watch beneath the Pokémon exterior.
| Feature | Specification |
|—|—|
| Water resistance | 200 metres |
| Shock resistance | G-SHOCK standard |
| Magnetic resistance | Yes |
| World time | 29 time zones |
| Alarms | 5 daily alarms |
| Stopwatch | 1/1000th-second, with speed measurement |
| Calendar | Full auto-calendar through 2099 |
| Additional functions | Sunrise/sunset display, moon data |
| Battery | CR1220, approximately 2-year life |
| Case dimensions | 55.2mm x 52.4mm x 17.4mm |
The 200-metre water resistance and shock protection mean this is a watch you can actually wear — to the beach, to the gym, on a hike — without worrying about it. The GA-110 platform has been in production since 2010 and has proven itself across millions of units. The Pokémon edition is a limited collaboration, but it is built to the same standard as every other G-SHOCK that carries the name.
The Resale Market: What’s Happening on StockX
The demand for the GA-110PKM-7A has been extraordinary. In Japan, Casio opened a lottery system for domestic sales — the watch was not available for direct purchase, only through a random draw. Internationally, pre-orders opened on July 1 and sold out within hours at most authorised retailers. The Windup Watch Shop in Chicago, one of the most respected independent watch retailers in the US, limited purchases to one per person and brought only 30 pieces to the Windup Watch Fair.
On secondary markets, the numbers tell the story clearly. In the UK, where the watch retailed at £220, the current lowest ask on StockX is **£450** — more than double retail. In the US, where it retailed at $270, secondary market prices are running in the $450–$600 range depending on condition and seller. That is a significant premium, and it reflects genuine demand from collectors who missed the retail window rather than speculative flipping.
Whether those prices hold is another question. Limited G-SHOCK collaborations have a mixed track record on the secondary market: some (the Eric Haze DW-5600, the Futura GA-110) have held or appreciated over time; others have drifted back toward retail within six to twelve months as the initial excitement fades. The Pokémon collaboration has the advantage of being tied to a franchise with genuine multigenerational appeal, which suggests the floor is higher than most G-SHOCK collabs. But paying 2× retail for a $270 watch is a decision that requires careful thought.
Can’t Get the Pokémon Edition? Here’s What to Buy Instead
If you missed the GA-110PKM-7A at retail and are not willing to pay secondary market prices, the good news is that the base platform it is built on — the **GA-110** — is one of G-SHOCK’s best and is available right now at a fraction of the price.
The **G-Shock GA-110-1B** (ASIN: B00A2EQH2E) is the standard black version of the same case, the same movement, and the same durability specification. It retails for around **$99 on Amazon** — less than 40% of the Pokémon edition’s retail price, and a fraction of current secondary market prices. You are not getting the Pokémon details, the Poké Ball packaging, or the 30th anniversary engraving. But you are getting a genuinely excellent G-SHOCK on the platform that made the collaboration possible in the first place.
Alternatively, if the GA-110PKM-7A has sparked an interest in G-SHOCK collecting more broadly, our [Best G-Shock Watches guide](/best-g-shock-watches) covers the full lineup across every price point — from the entry-level DW-5600 to the solar-atomic GW-M5610 to the Mudmaster GSG-100. There is a G-SHOCK for every budget and every use case, and the Pokémon collaboration is a good reminder of why the platform has endured for over 40 years.
[Check the GA-110-1B on Amazon →](https://www.amazon.com/dp/B00A2EQH2E?tag=ijgprojects06-20)
The G-SHOCK x Pokémon GA-110PKM-7A is a genuinely excellent collaboration watch — thoughtfully designed, properly specified, and tied to a cultural moment (Pokémon’s 30th anniversary) that resonates across generations. The fact that it sold out at retail within hours is not surprising; the fact that it was designed with enough care and restraint to appeal to serious G-SHOCK collectors as well as franchise fans is the more interesting story.
If you can find one at or near retail, it is worth buying. If the secondary market prices feel too steep, the GA-110 platform in its standard form is one of the best value propositions in watch collecting — and it will still be available long after the Pokémon edition becomes a distant memory in the resale market.
For more G-SHOCK coverage, see our [G-Shock GA2100 vs GW5000 comparison](/compare/g-shock-ga2100-vs-gw5000) or browse our [Best G-Shock Watches](/best-g-shock-watches) collection. And if you want a personalised recommendation based on your budget and lifestyle, try our [Watch Advisor](/watch-finder).
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